Illustration & Design

CLIENT: Ecover
AGENCY: Chiat/Day, London

An older, but very unique, project...

‘Recycled Advertising’ was Chiat/Day's concept for Ecover. The task was to get across the environmental massage without creating further pollution and was achieved by using redundant advertising poster sheets to creating unique, one-off, billboard posters by hand. 52 artists were commissioned to design their own advert (that would include an Ecover pack shot) and create a collage by cutting and tearing up old advertising sheets.The finished billboards were displayed at locations all over London, and for a moment the campaign was also considered as ‘London’s biggest outdoor art show’.

My own poster - ‘On A Mission To Save The Planet’ - was the only one put forward by Chiat/Day for Campaign’s Poster Awards 1992. It was also featured in the Phaidon design book ‘Graphic Agitation’ by Liz McQuiston (see below).

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The 96 sheet size billboard poster in London's Whitechapel

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Poster selected for Campaign's Poster Awards 1992 (unfortunately, pipped at the post by Jazz FM)

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The campaign and poster is featured in the book, Graphic Agitation, by Liz McQuiston